Instagram Pinned Reel Scripts & Storyboards

3 Reels for @harrysandersseo — Filmed talking to camera, raw and authentic. Pin order: left to right.

PIN 1
The Founder Story
Length
90 seconds
Format
Talking head + B-roll
Tone
Raw, emotional, real
Goal
Make them follow you as a person

Cover Frame & Thumbnail

From Homeless
at 17 to
150+ Team The full story.
  • Cover image: Still frame of you talking to camera, mid-sentence, genuine expression. NOT smiling. The cover should feel serious — the title does the work.
  • Text overlay on cover: "From Homeless at 17 to 150+ Team" in bold white, with "150+ Team" in your brand cyan/blue
  • No logo, no branding — this is a personal story, not a business post
  • Background: Dark, simple. Home office or plain wall. Nothing distracting.
  • Aspect ratio: 9:16 vertical (1080x1920)
Full Script
0:00 — 0:03
"At 17 I was homeless. At 28 I run a 150-person company across 3 countries."
(Straight to camera. No intro. No music yet. Just you and silence.)
VISUAL: Tight shot on face. No movement. Eye contact with lens. Dead serious tone. This is the hook — if they scroll past this, nothing else matters.
0:03 — 0:12
"For as long as I can remember, I was a computer nerd. I started teaching myself SEO at 13. By 14 I was freelancing for an agency.

But things at home were falling apart."
VISUAL: Slight pull back to medium shot. Subtle background music fades in (low, emotional, instrumental — think Nuvole Bianche style). Text overlay: "Self-taught SEO at 13"
0:12 — 0:28
"At 14, my mum lost the house. She had mental health issues and I had to go live with my dad. But that didn't last either.

At 17, I ended up on the streets. For 8 months.

I couch surfed, slept in homeless camps, and sometimes just... on the ground."
[PAUSE — let it land]
VISUAL: Stay on your face. Let the emotion show. No B-roll needed here — your expression IS the content. Text overlay: "Homeless at 17. 8 months."
0:28 — 0:38
"The one thing I had was my laptop. I slept with it under my head, in my backpack, every single night.

That laptop was my only hope of getting out."
VISUAL: This is the emotional peak of act 1. Slow, deliberate delivery. Text overlay: "Slept with my laptop under my head every night"
0:38 — 0:55
"I got assigned a social worker called Carla. She helped me on her day off every Friday — for months — before I even knew it.

She got me into a business program. That's where I met Graham, a 76-year-old ex-CEO who became my mentor.

And I got my first ever client. A small tradie. $250 a month."
(Small smile here — this is the turn)
VISUAL: Tone shifts. Music lifts slightly. You can show a hint of a smile when you mention the $250. Text overlay: "First client: $250/month"
0:55 — 1:15
"I grew the business by giving people a go — hiring people with unconventional backgrounds. People like me.

We're now over 150 people across Australia, the UK, and the US. Forbes 30 Under 30. SEMrush Agency of the Year, twice.

We've helped house over 50 kids who were in the same situation I was in."
VISUAL: Quick cut montage: office shots, team photos, award moments, Lighthouse Foundation photos. 2 seconds each, rhythmic cuts. Music builds. Text overlays: "150+ team" → "Forbes 30 Under 30" → "50+ kids housed"
1:15 — 1:30
"But the best part?

June 25th, 2021. I handed my mum the keys to her own home. For the first time in her life... she was safe."
[PAUSE — 2 seconds of silence]

"Nobody makes it alone."
(Hold eye contact with the lens. Let it breathe. Cut to black.)
VISUAL: Back to tight face shot. If you have the video/photo of mum's reaction from the YPO talk — flash it for 2 seconds here. Then back to you. Music drops to silence on "nobody makes it alone." End card: Black screen. White text: "Follow for more."

Instagram Caption

At 17 I was homeless. I slept with a laptop under my head every night because it was my only way out. At 13, I'd taught myself SEO. At 14, I was freelancing. At 17, I was on the streets for 8 months. A social worker called Carla helped me on her day off — every Friday — for months before I even knew. She got me into a business program. I met a mentor called Graham. Got my first client — a tradie paying $250/month. Today we're 150+ people across 3 countries. Forbes 30 Under 30. Housed 50+ kids who were in the same situation I was. And in 2021, I bought my mum her first home. Nobody makes it alone. #entrepreneurship #founderstory #seo #startup #homelessness #motivation

PIN 2
The SEO Journey
Length
60 — 75 seconds
Format
Talking head + screen recordings
Tone
Expert, fast-paced, engaging
Goal
Position as THE AI Search authority

Cover Frame & Thumbnail

15 Years
of SEO in
90 Seconds Everything has changed.
  • Cover image: You in front of a screen/monitor showing a Google search page. Confident, leaning forward slightly.
  • Text overlay: "15 Years of SEO in 90 Seconds" — the number creates curiosity
  • Energy: This cover should feel like an expert about to drop knowledge, not a personal story
  • Colour: Blue/teal tones — matches your brand and signals "tech/digital"
Full Script
0:00 — 0:04
"I've been doing SEO for 15 years. Here's how it's completely changed — and what you need to know right now."
(Fast, confident delivery. This is educator mode, not story mode.)
VISUAL: Medium shot. Slightly faster energy than Reel 1. You're the expert here. Background music: upbeat, techy, low. Text overlay: "15 years of SEO in 90 seconds"
0:04 — 0:14
"2011. I'm 13, teaching myself SEO. Back then, you could stuff keywords into a page and rank number 1. Seriously. It was the wild west.

2013. Google gets smarter. Penguin, Panda — suddenly you need real content and real links."
VISUAL: Screen recording of old Google search results (find on Wayback Machine or recreate). Quick cuts between you talking and the screen. Text overlays: "2011: Keyword stuffing" → "2013: Content matters"
0:14 — 0:24
"2015. I start StudioHawk. Mobile-first hits. Half the agencies aren't adapting — they're still selling the same packages from 2012.

2018. E-A-T. Google wants proof you're a real expert. Suddenly all the gurus who've never ranked a single page start going quiet."
VISUAL: Quick montage — early StudioHawk office/team photos. Text overlays: "2015: Mobile-first" → "2018: Prove you're real"
0:24 — 0:35
"2023. Everything changes. AI Overviews land in Google. And right on cue — every LinkedIn influencer is screaming 'SEO is dead!'

Meanwhile, the businesses actually doing SEO? They're seeing the biggest opportunity in a decade."
(Eyebrow raise, slight smirk)
VISUAL: Screen recording of Google AI Overview in action. Show the contrast — old blue links vs. AI-generated answer at the top. Text overlay: "2023: Is SEO dead?"
0:35 — 0:55
"No. It's not dead. It's evolving."

"SEO is 95% of AI Search. The other 5% is quickly just becoming part of SEO anyway.

But here's the problem — you've got agencies selling you outdated strategies, gurus selling you panic, and the 'SEO is dead' crowd selling you hot takes for engagement. None of them are actually helping you.

The businesses that cut through the noise will dominate. The ones that don't will wonder where their traffic went."
VISUAL: Back to you, talking head. This is the authority moment. Lean slightly forward. Confident, direct. Text overlay: "AI Search IS SEO. The 5% gap is closing."
0:55 — 1:10
"I've spent 15 years doing this. 150 specialists. Agency of the Year, twice. Not opinions — data.

And I'm making all of it free. Because small business owners deserve to understand what they're paying for — and right now, the industry doesn't want you to.

Hawk Academy. Link in bio. No catch. You're the ally, not the customer."
(Direct, no hard sell. Ally framing — you're on their side.)
VISUAL: Quick flash of Hawk Academy interface/logo for 2 seconds, then back to your face for the closing line. Text overlay: "Free AI Search training -> link in bio"

Instagram Caption

I've been doing SEO since I was 13. That's 15 years. 2011: Keyword stuffing worked. The industry was full of people taking advantage. 2013: Google fights back — content & links matter. 2015: Mobile-first. Half the agencies aren't adapting. 2018: E-A-T — prove you're real. Fake gurus start going quiet. 2023: AI Overviews enter Google. "SEO is dead!" everywhere. 2026: AI Search IS SEO. The biggest opportunity in a decade. Everyone telling you SEO is dead? Most of them aren't actually doing SEO. They're writing hot takes for engagement. You've got agencies selling outdated strategies, gurus selling panic, and PPC bros telling you to just spend more on ads. None of them are actually helping you. SEO is 95% of AI Search. The businesses that understand this will dominate. The rest will wonder where their traffic went. I'm making everything I know free at Hawk Academy (link in bio). 3,400+ members. You're the ally, not the customer. #seo #aisearch #digitalmarketing #searchengineoptimization #ai #marketing

PIN 3
The 100K Mission
Length
45 — 60 seconds
Format
Talking head, direct CTA
Tone
Urgent, mission-driven, inviting
Goal
Drive sign-ups to Hawk Academy

Cover Frame & Thumbnail

I'm Educating
100,000
People on
AI Search Want in? It's free.
  • Cover image: You pointing at the camera or leaning in. Energy should say "I'm inviting you into something"
  • Text overlay: "I'm Educating 100,000 People on AI Search" with 100,000 in teal/green. Subtext: "Want in? It's free."
  • This is the CTA reel — the cover needs to make people curious about what the 100K mission is
  • Colour: Dark background with teal accent — matches your banner branding
Full Script
0:00 — 0:04
"AI is about to make most businesses invisible online. And almost nobody is preparing for it."
(Direct to camera. Serious. This is a warning, not a pitch.)
VISUAL: Tight shot. No music for the first 3 seconds — just your voice and silence. Then subtle, tension-building music fades in. Text overlay: "Most businesses aren't ready."
0:04 — 0:16
"Right now, when someone Googles something, AI is answering for them — before they ever click on your website.

If your business isn't showing up in those AI answers, you're losing customers every single day. And you don't even know it."
VISUAL: Screen recording of a Google search with AI Overview answering the query — show how the traditional results get pushed down. Text overlay: "AI answers BEFORE they click your site"
0:16 — 0:30
"I've spent 15 years building one of the largest SEO companies in the world. 150 specialists. 3 countries. We see the data.

And the data says: the window to adapt is closing fast. Businesses that move now will own their market. The rest will be playing catch-up for years."
VISUAL: Back on you. Confident, authoritative delivery. No B-roll — this is about your credibility landing. Text overlay: "The window to adapt is closing"
0:30 — 0:45
"That's why I'm on a mission to educate 100,000 people on AI Search. Completely free.

I built Hawk Academy — 3,400 members and growing. It used to be paid. I made it free because this is too important.

We're at about 8,400 out of 100,000. I want you to be part of that number."
VISUAL: Show the progress bar graphic (match your banner design). Flash Hawk Academy for 2 seconds. Then back to you for the closing. Text overlay: "8,400 / 100,000 — join us"
0:45 — 0:55
"Link in bio. Hawk Academy. Free. No catch. No upsell.

Follow here for daily AI Search tips. Subscribe on YouTube for deep dives. And let's get to 100K."
(Point at camera on "let's get to 100K" — energy up, slight smile)
VISUAL: Pull back slightly. Confident close. End with the progress bar graphic updated: "8,400 / 100,000 — will you be next?" Music resolves. End card: Hawk Academy logo + "Link in bio"

Instagram Caption

AI is changing how people find your business. Most aren't ready. When someone Googles something, AI now answers before they click on your website. If you're not showing up in those AI answers, you're losing customers every day. I've spent 15 years building one of the largest SEO companies in the world (150+ specialists, 3 countries). We see the data. The window to adapt is closing. That's why I'm educating 100,000 people on AI Search. For free. Hawk Academy — 3,400+ members. It used to be paid. I made it free because this is too important. We're at 8,400 / 100,000. Want in? Link in bio. No catch. No upsell. Follow here for daily tips. Subscribe on YouTube for deep dives. Let's get to 100K. #aisearch #seo #digitalmarketing #ai #hawkacademy #marketing #searchengineoptimization

Production Notes